- 00:10
Introduction to the video and its focus on Facebook Ads targeting for 2024.
- 00:38
Ben begins setting up a sample Facebook Ads campaign in Ads Manager.
- 02:15
Explanation of the shift to Advantage Plus audience targeting options.
- 04:01
Detailed discussion on location targeting and best practices.
- 18:11
Introduction to custom audiences and their importance in targeting.
- 22:45
Overview of excluding audiences and creating refined targeting options.
- 25:01
Explanation of how to use custom audiences in ad campaigns.
- 48:52
Creating lookalike audiences based on existing customer data.
The ONLY Facebook Ads Targeting Tutorial You Need for 2024
Summary
The video is a detailed tutorial on Facebook Ads targeting for 2024, presented by Ben Heath. It covers various targeting options available in Facebook Ads Manager, particularly focusing on the Advantage Plus audience and manual targeting settings, with practical examples of how to set them up for different campaign objectives. Despite its informative nature, the video is long and repetitive, which could potentially lead to viewer fatigue.
